High Revenue Site vs Low Revenue Site – by Browser
The first statistic I find interesting and common between high and low revenue AdSense blogs is the browser used by the visitor. There is a significant difference in the browser used in high vs low revenue blog sites. Which browsers do you think are associated with higher revenue AdSense sites?
I probably would have guessed IE or Safari because in my opinion they are used by less technical readers. And one common truth is that high-tech readers are “ad blind”, they don’t see the ads and are able to filter them out of the content as useless whereas the non-technical visitors tend to view the ads and content as the same thing. This is a generalization, but the idea is backed by plenty of evidence.
There is an extensive (and newer) article on RPM here, called AdSense RPM for Maximum Earnings.
Update Jan, 2015 – I’ve added some comments to this article which was written around 2 years ago. All comments are clearly marked and reflect my improved AdSense skills and perceptions.
Low Revenue/Earnings Adsense Site Statistics
IE, Firefox & Chrome are the majority browser for visitors to DisplacedGuy.com, and this blog is my lowest AdSense Revenue earning blog sites it doesn’t even come close to making enough money to cover the hosting costs, and it is somewhat of a bandwidth hog compared to other sites I run. From a purely business perspective– this would be the first site I should consider shutting-down but it has personal meaning to me. I’ve met people here, received job referrals, learned career helping skills and had fun with the self-improvement process so I will probably never shut it down.
Less than one person in 1,000 click an ad on this site and the Adsense cost per click (CPC) is very low, in the ten or twenty cent range.
Update Jan, 2015: Actual statistics for Dec, 2014 show CPC has doubled to exactly $0.50 but the AdSense CTR (0.41%) & RPM ($2.04) are so horrible that this site is lucky to be a “break-even” on AdSense income. I believe that programming and making money online blogs are not good choices for making money online unless you are selling a product because the readers are too smart (that means you) and don’t click on advertisements. I would never want you to click an advertisement out of appreciation even though the gesture is very kind, unless you are buying a product from the advertiser or joining their site (providing value to them). The reason fake clicks are a huge mistake because advertisers are your customers and Google’s customers, and you are essentially charging a customer for nothing!
Before we dig into the browser stats for my high revenue Adsense sites lets talk about how to measure a successful Adsense site.
Adsense revenue per mile (RPM) – gold standard for earnings potential
What is considered a “good” RPM for a profitable AdSense site? This answer depends on the person, but generally speaking a profitable niche site does between $3 and $10 RPM with some super-niche sites doing far better. Over time your idea of a successful site will change.
I’ve got about two years of sporadic experience with AdSense and my perceptions of a successful site have changed many times. Also, when reading your RPM you need to look at averages over a period of time, at least 30 days because anything less will be unreliable due to daily fluctuations.
Update Jan, 2015: My perception of a successful RPM has changed again. I disagree with the numbers below based on my knowledge today and updated them but left the original value for you to see. Don’t get discouraged by reading this, it should encourage instead because over time you will also have higher expectations and be making a lot more money than you expected. You’d be surprised how easy it is to double or triple the RPM of a site and that means double or triple the income overnight by spending a day making updates to your ads and placement of them. This is NOT an exaggeration it is reality and I do it all the time, sometimes repeatedly for the same site. The best RPM I’ve seen over a 30 day period is $38 in Nov, 2014 (3.45% CTR, $1.10 CPC, $38.01 RPM, 2,287 Views, 79 Clicks, $86.92). Imagine having 50 sites like that one! I like my day-job but might consider going out on my own if I felt the need to move my family to a more rural setting for obvious reasons. In my mind raising RPM is the easiest way to make more money faster once you have attained some content and traffic. If you want to learn how to raise your RPM see Increasing AdSense RPM for Maximum Income.
$1$2 RPM is not worth the effort, if the site is hogging your bandwidth consider shutting it down, it is a weight holding you down.
$1$2 RPM is a respectable site for a beginner, and has potential for being a decent earner with work. I still keep sites above $1 RPM but eventually I will sell them or shut them down and focus on the high revenue sites.
$3$5 RPM is a decent site with potential and worth putting extra effort into maximizing profit. Once you get here you have usually been messing with AdSense sites for a year and have learned many of the hard lessons.
$5$10 RPM are good solid sites that if you should put time into maximizing profit. $10 RPM for an AdSense blog is my target for a quick-setup, low effort blog site and it works out to exactly $1 per 100 visitors. If you can repeat it on a regular basis and in the process hit some gold-nuggets of $20, $30 or $40 RPM then you’ve got real potential of saying goodbye to your boss in a few years– and making a fair living too (e.g. in six figures).
$10$20 RPM are the Crème de la Crème sites that you should strive for but not expect. Successful by most standards and IF there are ways of creating these on a regular basis I am definitely not aware of them and would be very thankful if you’d share some secrets if you know the answer.
A few disclaimers about my opinions above. A site needs at least six months time and sometimes more before you can tell for sure if it will be successful. The first month or two the traffic can be very spotty and this is normal. Success to one person might be failure to another so stay true to yourself and be happy with whatever you need. I am used to mid six figures but can live perfectly fine on half that amount. I am probably not even considered “middle class” to the elite of America but I don’t really care as I have learned that time, family & friends mean more than dollars.
As you can see, I run AdSense on three blogs including a niche blog. The Page RPM values for me vary from 3 to 5 at the moment – from a blogger at dollarshower.com
As you can see from Page RPM (revenue per thousand impressions) column, United States is the highest paying Page RPM country in my top 10 estimated earnings. – source SPBlogger.com Top Ten best paying country in Google Adsense
High Revenue/Earnings AdSense Site Statistics
IE, Safari & Android are the majority browser for visitors to one of my higher revenue AdSense sites. The difference between the low revenue site and high revenue site is nearly 1,000% as measured with AdSenses’ RPM statistic (revenue per thousand impressions, commonly referred to as “Revenue Per Mile”).
From my perspective IE is not a good predictor of whether the visitor is one that “facilitates” AdSense sites. Another observation is that Chrome seems to be the strongest indicator of a poor performing AdSense site because Chrome accounted for around 11% of the visitors on the high revenue site compared to over 30% on the low revenue site. Is it possible that Chrome users are ad-blind like techies, or maybe techies like Chrome?
Safari and Android seem to be most associated with the high revenue blog sites, as 42% of the high revenue site visitors used Safari or Android. The top winner for AdSense friendly browsers seems to be Safari where it accounts for only 3% of the visitors to the low revenue site but accounts for almost 29% of the high-revenue sites.
Safari accounts for almost a third of all visitors for my top performing AdSense site, the one that currently has an $8 RPM, and Safari accounts for only 3% for my super poor performing site with $0.50 RPM.
Top site is > $8 RPM for 30 day period compared to this site (DisplacedGuy.com) at only $0.52 RPM
When it comes to visitor browser the most significant indicator of good/bad RPM is Safari – so the million dollar question is how do you target visitors with the Safari browser… hmm.. shouldn’t be too difficult. I may give that a try.
If you like the article, would you give me a google +1, or a share to help promote the site? Site growth is dependent on community and helping your neighbors. There is plenty of money go around for all of us.
Successful Adsense entrepreneur’s secret to success
“Just do something…”, now that sounds easy enough, and is just common sense right? Well I happen to just love statistics but sometimes the best way to maximize Adsense revenue is to “just do something” and avoid falling into the trap of excessive statistic “watching”.
If you run any Adsense sites you must know what I’m talking about. Checking your Adsense account twice a day to see how much money you’ve earned, and letting those good or bad days define your mood isn’t productive and won’t change things. If you are thinking — twice a day, that isn’t so bad then you have to realize that I’m lying about the twice a day thing– and I really don’t know the real number of times it was.
If you really want to earn money while sleeping, or while you are at the beach then it takes some action. So with that in mind, let’s take a look at some of those beautiful statistics.
Update Jan, 2015: Here is an updated image, it is for a single website from Jan 2012 to Jan 2015. You can see that about every six months my AdSense RPM was doubled and in the last six months the rate of increase accelerated because I continually focus on raising it by making adjustments to ads, placement, seo, etc.. This proves what I said that it is easy to double your AdSense RPM and that means you double your revenue and more than double profit.
Will your websites continue to generate revenue after you punch-out of the proverbial time-clock? I ask myself this question as often, but not often enough. There is more than enough room for everyone in this business so do the good thing and share information. I’ve selected a few articles that are exceptionally popular and may help you maximize your AdSense income.
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It has been almost three years since I started posting actual Google Analytics and AdSense statistics for DisplacedGuy.Com. See how the sites AdSense income progressed from pennies, to dollars, and then …