The DisplacedGuy.Com Actual Adsense Earnings Update October 2012
October 2012 was a record setting month for many Adsense categories including: RPM, CTR, Clicks, Pageviews, & Earnings
Before I get into how great the increases were, let me say thank you to all of the readers. Without the persons who read this blog including the 20.5% who return on a regular basis (you know who you are) these Adsense improvements would not be possible. I don’t think it is possible to grow beyond a certain point without a “personal connection” with your readers. Now with that being said, I know that this blog will never be as profitable as it should be unless I offer a product or service but this is a part-time venture for me and my real-job takes about 50+ hours a week.
Typical MMO Site – Taking Earnings to the Next Level
When I say that this site needs to offer a product to become successful in making money online, what I really mean is “push a product”. And while pushing a product, it needs to sell many other products along the way. Successful MMO websites will use trust that they have earned to sell products. You will see articles about how to get started making money online, and they will start with a hosting company, for which you’ll see a link that has an affiliate code. You will see services which the reader “must have” to make money online and those will be links with affiliate codes built in. This is not my style and I do not feel comfortable offering a product unless it is of exceptional value. Many sites sell e-books containing information that is readily available on the web at prices low enough that 90% of the buyers will not complain or ask for a refund, this is another strategy that is not something I will do. The successful MMO sites will laugh their way to the bank, but I will sleep at night.
Before getting into how to take it to the next level, how about looking at those records set last month?
Adsense Records for Oct 2012 *
- Adsense Page RPM (Revenue Per Mile): $4.74 up from $3.35
- Adsense CTR (Click Through Rate): 0.58% up from 0.48%
- Adsense Clicks: 71 up from 52
- Adsense Pageviews: 12,331 up from 10,737
- Adsense Earnings: $58.42 up from $36.01
- Adsense CPC: $0.82 up from $0.69
Adsense Optimization Techniques Utilized in Oct 2012
1. Similar to Sept 2012, increased use of the smaller, less intrusive Link Unit ads which boost revenue without making the site look too cluttered.
2. Placed strategic ads in articles that are commonly access via Search Engines and not read by loyal readers.
There are many articles on DisplacedGuy.com that get hundreds of views per day and are typically viewed from Search Engine Results Pages. These readers will rarely return to DisplacedGuy so the maximum allowable advertisements were placed on these pages to maximize income from readers who are not part of the “community”. These readers are the most expensive because they suck up bandwidth, and you must maximize revenue from them and if that doesn’t work, consider removing the articles.
An example of a page that is accessed by readers from search-engines, and readers who typically will not return is: How to enable multiple sessions in Windows Remote Desktop using Windows 7 or Windows 2008 Server. This page has extra ads placed on it to maximize income from readers that are costly to host.
3. Add additional forms of Affiliate marketing to increase earnings potential.
I recently added a widget for Amazon.com sales to my site.
The Amazon Widget takes readers to sections of Amazon.com that I choose, for example areas that interest me, or areas from which I’ve made purchases and would like to recommend the products to my readers. The widget can be found in the right side of my blog and contains items from Amazon.com website.
I added things like RC Helicopters, Books, and other cool stuff that interests me in hopes that my readers will have the same interests.
If my readers end up buying something on Amazon.com, I will receive a small commission, and it will not cause my reader to pay more. If my reader were to have went directly to Amazon.com and looked up the item, the price would be exactly the same so I am offering a good product with the chance of making a commission.
If you decide to buy something from Amazon and want to do something nice for me, visit Amazon through my widget on the right side of my blog. (see image) I will receive a very small commission and you will not pay a penny more than you would have.
I will know more about the method next month, as nobody has purchased anything through Amazon yet through my site.
4. Added Google Search Bar to DisplacedGuy.com
This was recently added and there are no statistics to indicate whether it will contribute to earnings or not. Watch for the next earnings report for info about the search box as don’t know how this might affect earnings.
Without further delay, here are some Adsense Actuals for you to take a look at. Enjoy!
Adsense – Which Browser/OS are being used (Oct 2012 – YTD)
DisplacedGuy Adsense Actuals Oct 2012 – YTD – By Device
Adsense Earnings by Ad Size (Oct 2012 – YTD)
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